Milk Makeup

This project was developed for a USC Marshall Marketing UX & Design course to critically evaluate an existing brand logo, identify its limitations, and propose a redesign based on brand values, consumer base, and design theory.

Guided by Milk Makeup’s core values of self-expression, inclusivity, experimentation, and clean formulation, my approach resulted in two logo directions: a theory-based contemporary refinement and a creative editorial concept of the logo.