Big Cherry

Christopher’s Big Cherry is a nostalgic American candy known for its rich cherry center, chocolate coating, and retro novelty appeal. While it blends old-school charm with playful indulgence, the brand has limited branding and marketing presence.

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This project reimagines Big Cherry’s identity through both vintage-inspired and contemporary designs, largely incorporating digitally hand-drawn elements for a personalized, rustic feel. Developed experimentally and independently for a USC marketing course, my work applies varied design touches to bring the brand’s personality to life.